Posts tagged doyenne
Creating Skate Space in Glasgow with Skateburd's Rachel Campbell

Article by Sarah Deiss

Skateboarding is a celebration of not following the norms, rules or authority and that should be applied within skateboarding media and organizations as well. Different outlets for skateboarding matter to the community, because not all skateboarding is the same, nor it should it be. Rachel Campbell and many more have taken it upon themselves to change how we gather in skateboarding.

Like many women in skateboarding, Rachel Campbell, who runs Skateburds in Glasgow, Scotland has been quizzed about her true interest in skateboarding. “Can you skate? Can you do this trick? Why do you hang out with all these guys?” Rachel replies from her own experience, “Well, it’s not really why it’s the one female that hangs out with these guys skaters– it’s more why do I not see more girl skateboarders?” 

In the last decade or so, skate collectives, communities and companies have been popping up all over the world for the less represented skaters. Skateburds is one of them, and Rachel has been running it since 2018. 

Rachel discusses the difference between some girls’ journey into the skate scene compared to boys. Documentaries or articles often touch on how skateboarding impacted famous male skateboarders’ lives, going down a hole of obsession the instant they learn how to ollie, and for less represented groups, like girls, do not always fall down that deep love of skating until months or years later into it. 

Rachel explains her experience in high school, “There were only two girls I had seen in Glasgow skating and they were quite older than me, and they weren’t treated any differently. But it was like, if you were a girl, or anyone outside the straight male norm, coming into skateboarding you became ‘one of the boys’ rather than it just being a neutral zone for everybody to be themselves.” This was at Kelvingrove, arguably the busiest skatepark in town, but the two girl skateboarders made Rachel feel like progression was really possible, it was skating right in front of her.

“My pals were all guys, and some would not do their schoolwork or patch a class to go skate and it was blamed on their hormones, while I was kept in because all my teachers were on my back constantly saying, ‘you’re acting out like those boys’ and I would be like, well yeah, so why are you on my back because you’re not on theirs?”

Skating for Rachel felt it came with breaking expectations that she feels have been engraved into girls. It does not break easily or without emotional burdens. “My pals were all guys, and some would not do their schoolwork or patch a class to go skate and it was blamed on their hormones, while I was kept in because all my teachers were on my back constantly saying, ‘you’re acting out like those boys’ and I would be like, well yeah, so why are you on my back because you’re not on theirs?”

Rachel admits, “In high school I was constantly fighting with myself deciding whether I should skate or not because when I don’t skate, people want to hang out with me more and don’t find me embarrassing. When I had my skateboard, less people would talk to me, more people would look me up and down.”

Rachel Campbell

Rachel’s feelings lead her to find Doyenne, then through word of mouth, Skateburds at age 16. At 17 Rachel was running it. “I grew up with this mentality that skateboarders are against the world. Because non-skaters were the ones always being pricks, which pushed me more towards skating once I got over fighting with myself if I should skate or not. I realized the ones that were on me about skateboarding were just people who did not accept me, and I have a community of all skateboarders that like me regardless. I can take the idea I want, what I believe will make a stake community better and see what happens. I just wanted everyone who wants to be involved, to be involved in skateboarding. I wanted for people to see the skateboarding community another way.” 

After starting Skateburds, Rachel often heard ‘I wish I had someone to skate with,’ or ‘I think I would skate more if I had someone to skate with’ so Rachel wanted Skateburds to be a place for anyone, to make it easier to get into skating without having to worry about what could go wrong, because there is space that will welcome you at any level.

“One of the main things I want to do for the skate scene is to make it more accessible for a wider range of people. No matter what starting something new is scary, and I know that if I were about to start another sport, I would be really anxious. I just want to make it easier for people and have someone who will be understanding to how they feel instead of feeling judged for it. I know at the beginning, it was heavily portrayed that Skateburds is only for women, especially in the name, but I’d like for them to see from the posts and the sessions I run that anyone can come. I didn’t start this wanting ‘more girl skaters, less boys.’ I wanted to teach people beyond girls my age who I wanted to be friends with, I want to teach toddlers, kids, old people, parents, queer people, or people who are anxious to start for whatever reason. Even to have people come sit and speak to people who are into skateboarding can get someone involved.”

“It’s about experiencing the skatepark for yourself and taking up the space you deserve. I don’t want there to be a stigma or stereotype that skateparks are cliquey and unwelcoming."

Taken by Rachel Campbell at the Transport Museum Glasgow

It is not a matter of being better than a skate park, it’s about addressing how a lot of girls who come to Skateburds meet up say, ‘I was too anxious to go to the skatepark’ Rachel tells those people, “It’s about experiencing the skatepark for yourself and taking up the space you deserve. I don’t want there to be a stigma or stereotype that skateparks are cliquey and unwelcoming,” Rachel adds, “because less people will not come to the park. But of course, if there are people being horrible, I want the skate scene to deal with that too.”

Rachel Campbell’s drive to influence to get more people to skate triangulates together, from supporting her community centers teaching skate lessons, organizing inclusive skate sesh’s with Skateburds, to helping the people she meets set up boards at her job, a UK wide skate shop, RouteOne. Rachel carries a welcoming, non-judgemental presence throughout Glasgow, building a larger skate community welcoming anyone interested. 

Celebrating the Underdog with Doyenne Skateboards
Photo by: Marilena Vlachopoulou

Photo by: Marilena Vlachopoulou

We’ve always been huge fans of the brand Doyenne. Founded in 2017 in Glasgow, Scotland, the anonymous duo produces a genderless clothing brand while maintaining ethical and local production. Doyenne has trickled into the states a bit, and we’ve always been proud to support their pursuit of equality and unity. We sat down to talk to them more about what’s been going on on the other side of the pond.


How was Doyenne started?

Doyenne started when we realized there weren't many skateboarding brands that supported skaters like us and there was a general lack of representation of womxn, LGBTQI+ and disabled skaters. We wanted to create a brand that would support the unsupported and represent the underrepresented, and so we did. 

What is the skateboarding scene like in Glasgow? 

It is a small and pretty tight scene, which can be pretty daunting if you are not a “local”. Since we have started Doyenne and organised our beginners session we have seen a massive difference in the scene, it’s bigger and more diverse now. Some started from our sessions and some other new skaters just saw others like them doing it and started too. We don’t realise how radical can be just only the act of being in a skatepark as a minority. 

How have you been able to expand your brand outside of your local community?

Doyenne is a community that anyone can belong to, no matter where they are in the world. Social media has been a very useful tool to expand our community and we have been traveling and organised events and skate sessions in many different places and hoping to do much more of that in the future. We also have worked with organisations and charities from Palestine to Cambodia, and we are in touch with many other communities around the world. 


“The very existence of Doyenne is based on the need for inclusivity. “


How does Doyenne establish inclusivity in fashion and skateboarding? 

The very existence of Doyenne is based on the need for inclusivity. 

We started our brand with minorities in mind on a mission to make clothing regardless of gender, whilst donating part of our profit to charities. Through our platform, we created a space where our community can feel empowered, connected, and represented. We understood that you can't have diversity without equal opportunities. That's where our free beginners' lessons came to be, providing a safe space for people to learn how to skate and meet like-minded people. Within the years, we have collaborated with a number of creatives coming from very different backgrounds and touching on the themes of sexuality, mental health, LGBTQ+ experience, and disabilities. From a fashion perspective, Doyenne is for everyone that shares the same value as we do. Our clothes are genderless, ethically produced, and our sizes are accessible (the next collection will have a XXS - 4XL sizing) 

Most of our campaigns feature friends and folks from our community, as we think that they are the real representatives of what Doyenne looks like.

Our brand establishes inclusivity by questioning ourselves and our environment, but most importantly opening conversations with our community and taking the time to listen.

Walk us through the beginnings of Doyenne to the brand now?  How has your focus shifted? What have you learned? What have you changed? 

We have started Doyenne focusing on womxn in skateboarding but very quickly understood that was not enough representation for other marginalised communities so we grew towards being more intersectional in everything we do. We learnt how to look at things from different perspectives and ask ourselves how, from our small platform, we can help with the problems that our community face. Mostly, we listen to people and learn from them.  We still have a lot to learn and we are grateful for all the people that promote awareness and talk openly about what is wrong that most of the time our privilege obscures.

How has COVID19 impacted your business? 

We’ve been home for a long time and we have not been able to organize any beginners sessions or events which are our way to bring people together. We tried to find ways to keep the connection with our Doyenne x Everyone Isolation project and with social media, waiting for the day things can go back to normal. We have been slowed down in production and collections have been delayed, but we still had great support from our community during these times which we are so grateful for.

Your color choices are always bright and seem very intentional. What is the emphasis on color if any?

You caught us, colors combination are definitely our forte. We think that colors are incredibly powerful tools to communicate and there’s so much potential to play with that. Since Doyenne represents who is often not visible in the community we felt that wearing something  that makes you shine brighter than anyone else is a pretty empowering move. You’ll see the Doyenne colors come through the grey concrete wherever you go. 


“There are no such things as prejudice or judgment in nature and this allows a sense of freedom that is hard to find elsewhere.”


Tell us about your new collection. What goes into the design process? Was there any specific design or graphic focus with this ?

Our new collection “Come as you feel”, as the title suggests, it’s an invitation to simply be ourselves unapologetically. The main inspiration for this season has been the natural landscape and the authentic spontaneity that comes with being immersed in it. There are no such things as prejudice or judgment in nature and this allows a sense of freedom that is hard to find elsewhere. Our design process took a lot from this sentiment, the collection features very earthy tones, paired with a brighter palette symbolising the rebirth of nature and prints promoting acceptance.

You’re producing your first series of Doyenne boards. How did that decision come about? What are the boards featuring? How was that process?

We have been wanting to produce boards since the start, we were trying to figure out how to do it locally and more sustainably. As a skater, the board you decide to skate is a commitment and we all want to skate boards and brands we support, and we feel the support should be reciprocal. One of the graphics on the boards is the illustration part of our Doyenne x Everyone project where we asked our community to design something with the theme of Unity during the COVID-19 lockdown, and picked the one we felt resonated better with the theme and brand aesthetic. It was great to see all the submissions and showcase them through our platform and be able to involve everyone in the design process. 

What do you see for the future of Doyenne? 

We see Doyenne growing and blooming, because us and everyone around us is growing and blooming too. This is a very new and revolutionary chapter for skateboarding and we are so happy to be part of it. We also see a more sustainable future, for the world and our brand will work towards it and alongside it. 

Photo by: Dominic Manderson

Photo by: Dominic Manderson

Tell us more about Across the board?

Across the Board is our brand giveback to the community. We have been organising beginners skateboarding sessions in Glasgow for three years now, donated to many charities and collaborated with many artists. Everything we put into our brand was in order to be able to give back, and so Across the Board is a project that will let us expand this more worldwide and literally “across the board”. 

Do you feel like there’s a connection to artists and skateboarding? How do you express your creativity in skateboarding?

Skateboarding is a creative engagement of the body and mind and art is the same. We believe that often art and skateboarding connects through the same feeling of freedom of creation and with seeing inventive potential in mundane objects to turn them into something completely different from the original purpose. Personally, we think that there’s been too many rules within the way people should skate (push mongo if you like it, fuck it!) and we think breaking those rules are creatively redefining what skateboarding can be.